ma hollis mana wants to be part of that change she's one of the few willing to show her face on camera something that struck considered indecent she's twenty four and in turn studying marketing i think it's difficult for everyone whether they're female or male so i mean it's just because very new to this and we're trying to find jobs it's again it is it's the same i think i don't think there is much difference but there is one third of working age saudi women are employed that's nearly six times higher than the unemployment rate among men the country can't afford that saudi arabia's sudden focus on women is part of haitian twenty thirty a government plan to create jobs in the private sector and diversify the economy it can no longer rely on oil revenues alone prices and demand are more top sudden rebiya needs to tap into new sectors like the service industry tourism and took knowledge i'm now a city on the coast less conservative than riyadh it's more open to change here i can take off my headscarf progress in saudi arabia tends to happen here first take this taxi company for example i