, frappucino was doing so well and i went back to pepsi, and i said, you know, i think we had the idea right, but it didn't need to be carbonated. and to pepsi's credit they looked at frappucino and said, okay, let's leverage the subbrand of starbucks in our stores, frappucino now is a $2 billion brand with bottled beverages in many parts of the world. and that gave us, i think, the impetus to realize that perhaps we could be the first consumer brand that had retail stores and leverage that into the grocery channel. so we have a $500 million roasting ground business which we just got control over on march 1st, so the future of the company is going to be to introduce brands and products in our stores, leverage it in grocery and do things that perhaps has not been done before. >> so two things, you have cards on your tables. if you'd like to submit a question, we're going to open it up in about ten minutes for questions. if you have a starbucks card in your wallet or your purse, please take them out because i'll have a question for you in a second on that. so now i want to hit two other topics