to discuss branding i'm joined by robert sasson he is senior managing director at u.f.c. private equity also we have. the board of the retail chain. and robert may he is managing partner at robert make consulting group ok gentlemen we're in st petersburg and i'd like to ask you robert the first question when we think of the term branding the country japan technology china the factory of the world germany decision united states maybe too much financial markets you think of russia what. if if the.

to discuss branding i'm joined by robert sasson he is senior managing director at private equity also we have.

to discuss branding i'm joined by robert sasson he is senior managing director at u.f.c. private equity also we have you know she is chairman of the board of the retail chain technique and robert me he's managing partner at robert make consulting group ok gentlemen we're in st petersburg and i'd like to ask you robert the first question when we think of the term branding the country japan technology china the factory of the world germany decision united states maybe too much financial markets you think of russia what brand comes to mind if if there's one if one does come to rob me what i can say about that i've lived here in russia for a long time and i've watched a lot of changes and improvements happen over the past ten to fifteen years if i had to describe russia in short i would say it's continue to be a country in transition with considerable long term potential is that a brain that's a brand in my opinion it is because i'm not sure how well she could describe it because we won from one system in or one from one french there and in so we're in transition to i mean cr